How to Make a Useful Logo for an Orthodontist Company
Every company needs to have a recognizable brand from its competitors. Every brand is anchored around certain things such as the logo and colors used. A good branding exercise can actually be one of the most effective marketing strategies. If an orthodontist company is to stand out, it needs to have a unique logo and unique branding. If your company is looking to design a new logo, these pointers will help you make a catchy and effective one.
From the onset, you need to choose the right font. Avoid using the fonts used in official documents. Such fonts may actually chase potential customers away as they feel too impersonal. You should choose a font that communicates the values of the company, while being warm and welcoming. In the same line, do not use the extremely informal fonts. When informal fonts are used, potential customers may feel like their issues will not be taken seriously. You can do some research to find out which fonts best communicate your message.
The color you choose to use on the logo is just as important as the font. The best place to start is on the company’s own colors. For new companies, choose a color that will work well both on the logo and on the premises and uniforms. If you are having a hard time choosing a color, read some papers that show which colors customers respond to.
For a logo to be complete, it needs to have a catchy image on it. Avoid using a tooth or teeth on the logo as that will be too generic and average. There many other images that can communicate the right message without incorporating any version of a tooth. You can browse other company logos to get new and fresh ideas.
At this stage, you have all the components to make a great logo. Just like for any other company, a logo for orthodontic associates should be very clear and easy to understand. From a single glance, a potential client should be able to tell what the company is about and what services they offer. Once the image attracts a person to the logo, the words should be legible and informative. Avoid putting too much on the logo, as other information can be communicated through advertising.
A logo will most of the time be incorporated in many faucets of the company. For example, it will appear on the company’s website, signage, staff uniform and all documents. Design a logo that can be used across all platforms. Avoid having very fine details on the logo that might be lost on small versions of it.