While it may not seem like an important detail, the way you package your products can have a big impact on your bottom line. In many homes, mothers are responsible for a large number of household purchases. With this kind of spending power, it makes sense that an increasing number of businesses are tailoring their packaging to appeal to this audience. To help you join the competition, here are some tips and tricks to help you design mom-friendly packaging:
1. Know your audience. The first tip to keep in mind is that not all mothers have the same goals and needs. To maximize your chance of success, take some time to drill down exactly which moms you want to appeal to. General demographic information like age, household income and age range of the children can really help you create targeted packaging. If you have trouble identifying your target audience, companies like TEN-E provide packaging consulting services that can help you with this step.
2. Design your packaging with convenience in mind. Many moms spend the majority of their days juggling kids, a household, work and a seemingly endless list of other responsibilities. Keep this fast-paced lifestyle in mind when designing your packaging. If you produce food products, focus on creating grab-and-go style packaging. Similarly, if you produce games or toys, consider packaging that can be opened quickly.
3. Make safety a priority. Safety is another factor to keep in mind when designing mom-friendly packaging. If your product contains components that could be harmful to a small child, using child-resistant packaging can give mothers that extra peace of mind. This rule applies to things like medication, household cleaners, detergents and more.
Designing mom-friendly packaging can seem intimidating at first, but it does not have to be. Follow these simple tips and you will be well on your way to creating functional, mom-friendly packaging.