Study: My Understanding of Digital
Direct response marketing is a type of marketing strategy that is designed to elicit immediate response and move prospects to take some specific action such as opting in to your email list, call list, making orders or visiting your website.
Direct Response Marketing Features
It can Be Tracked
When someone responds, you can identify the ad and media was responsible for generating that response. This differs with social media or brand marketing as nobody will ever know what ad forced you to buy a certain product.
Can be Measured
Since you know the ads being responded to and how many sales you have acquired from each one, you can measure the effectiveness of each ad. You can the drop or change any advertisements that are not providing any returns on investment.
Direct response marketing uses a compelling message of strong interest to your selected prospects. It makes use of attention-grabbing headline with a sturdy sales copy that is salesmanship print. Mostly the ad looks like an editorial than an advertisement thus making it three times more likely to get read.
It has a Specific Offer
The ad in most cases usually make a specific value-packed offer. Often, the aim is not to necessarily sell anything from the ad but to compel the prospect to take the next step like requesting a free report.
Direct response advertising has a call to action compelling the prospects to do something specific. It also includes a means of responding and capture of these responses.
Techniques for Direct Response Marketing
Make it Easy
All direct response marketing techniques must reduce the barriers to response. Clearly define what your consumer needs to do so as to respond to your marketing. Offer numerous ways through which the prospects can respond and clearly spell them out and do it frequently.
Have a Giveaway
Pople love to get something for free. In addition to your products and services, include a freebie such as a sample, newsletter, booklet or free webinar. Make sure that you assign this extra product a dollar value such that your customers can quantify what they are getting for free. This serves as an extra inducement to value-oriented customers who otherwise might be undecided about responding.
Offer Specific Statistics
Cite statistics about your product’s success. Positice results must be emphasized on and the popularity of your product stressed on. This offers your consumers with a reassurance that other clients have also enjoyed the product they are considering.
Set a Time Limit
Create a sense of urgency around your product in your ad or message. Include a discount price offer and let them know that it is only available for a limited time. This is a way of encouraging your customers to stop procrastinating and make a decision.