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Trade Booths In a Trade Show Small companies enter the public eye, new products get announced and major players give projections. Trade booths give companies the first impression which is very important. What really catches the eye of those visit a company’s stand is its booth rather than the new products presented or announced. Trade show display should be looked at very serious since this is what determines success. Before embarking on designing a booth, it is very important that one asks himself the following questions. These relate to the size of the show, booths you have done in the past, what your competitors’ booths look like, and what you are planning on showing to the attendees. Let’s take a look at each of these to help you get the most out of your booth. Sizing of the booth The booths should vary in shape and size just like trade shows vary. Large shows like the Consumer Electronics Show call for large booths. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves.
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Now, not every show booth needs to be this size. If one does not have a million dollar exhibitions, it is very important that the booth size is not as big as such. Moreover, the booth should be large enough to catch a customer’s eye. One then wonders how large the booth should be. That’s where comparing it to other displays come in.
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Comparison Between other Booth When designing a trade booth, it is important to look at what you have done in the past and what your competitors are doing for the show. Looking at past designs enables one to keep up with the established themes. Brand retention applies to the displays as well as product development. For instance if an attendee is able to recognize your company without thinking, these may be able to attract their attention to your booth. For one to remain competitive, they have to look at the competitors booth. You do not want to develop a reputation of being behind the times’ by not having a booth that is in some way similar to your competitors. By examining their past booths, you can get a feel for what they may bring to the next show. The competitors designs should not be imitated but one should strive to make their designs similar. For example, don’t close off your booth when everyone else is doing open air displays. Build Trade Show Booths That Highlight Your Products One has to remember their product. This is because the biggest mistake that a company could ever do is building a brand that does not highlight its products. If you build a labyrinth that is not navigable, or a booth that is full of lights and sounds unrelated to your product, you will gain a poor reputation within your industry.