Why SMS Marketing Could Deliver Great Value To Your Business
The mobile not only provides the facility to stay connected with others all the time but also it provides a great scope of marketing also.The leading method of mobile marketing is the SMS marketing and this is perhaps the cheapest way of communication with your customers. SMS messaging is one of the most efficient marketing channels for communicating directly to the customer, particularly given the personal relationship people have with their phones.
One of the most notable marketing trends in the past decade has been the explosion in the number of companies using ‘mobile marketing’ to reach their customers in more direct ways.As a marketing technique, it’s become increasingly valued by businesses once they realize the potential that it has for their wider marketing strategy.Even if your customer is not within reach or if the mobile is switched off there is very less risk of your message for getting lost.SMS marketing is also better than a telephonic conversation in several ways and the most important is that with the help of SMS marketing it consumes less time to communicate with the customers than telephonic conversation hence the sales person need not waste a good deal of time in making the customer understand what information you want to deliver to your customer.
Therefore if you send an SMS instead of calling it would be that you are not going to disturb your customer much and even your message is delivered to him.On the other hand, it is also useful for your customer as he can read the SMS any time when he thinks appropriate and even goes through it several times from the better understanding.There are also no barriers to communication via text message; the customer does not have to be indoors, online or watching television to receive an advert, they can be anywhere. SMS messaging can also be highly targeted especially as bulk messaging systems allow for the easy uploading of address books and contact lists and this allows business to specifically select the recipients of each message.There is no delay with SMS messaging, something which cannot be said of many other forms of communication.With a reliable system, businesses can rest assured that time critical texts, such as delivery reports and promotions for example, go out and are received.Mobile phones are virtually ubiquitous among consumers in today’s marketplace, especially in wealthy, developed countries.
Regarding what SMS marketing is used for, many companies like to use it to promote exclusive offers because it’s a way of making the customer feel valued and it improves brand loyalty.